The Star Principle: How It Can Make You Rich

Synopsis

Richard Koch has made a career out of spotting ?Star Businesses? ? and has made millions from them. By a ?Star Business? he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the ?Star Principle?. Chapters include: 1. So what exactly is a star business? 2. The art of creating stars 3. Benefit from somebody else's star 4. Fake stars 5. The star takes off!