Free shipping on orders over $99
Rethink

Rethink

The Surprising History of New Ideas

by Steven Poole
CD-Audio
Publication Date: 09/02/2017

Share This Audio CD:

 

A brilliant and groundbreaking argument that innovation and progress are often achieved by revisiting and retooling ideas from the past rather than starting from scratch--from The Guardian columnist and contributor to The Atlantic.

Innovation is not always as innovative as it may seem. This is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of science and technology, informing the way we lead our lives. This is the story of Lamarck and the modern-day epigeneticist whose research vindicated his mocked 200-year-old theory of evolution; of the return of cavalry use in the war in Afghanistan; of Tesla's bringing back the electric car; and of the cognitive scientists who made breakthroughs by turning to ancient Greek philosophy.

Drawing on examples from business to philosophy to science, Rethink shows what we can learn by revisiting old, discarded ideas and considering them from a novel perspective. From within all these rich anecdotes of overlooked ideas come good ones, helping us find new ways to think about ideas in our own time--from out-of-the-box proposals in the boardroom to grand projects for social and political change.

Armed with this picture of the surprising evolution of ideas and their triumphant second lives, Rethink helps you see the world differently. In the bestselling tradition of Malcolm Gladwell, Poole's new approach to a familiar topic is fun, convincing, and brilliant--and offers a clear takeaway: if you want to affect the future, start by taking a look at the past.

ISBN:
9781536623703
9781536623703
Category:
Philosophy
Format:
CD-Audio
Publication Date:
09-02-2017
Language:
English
Publisher:
Brilliance Publishing, Inc.
Country of origin:
United States
Dimensions (mm):
139.7x165.1x28.7mm
Weight:
0.24kg
Steven Poole

Steven Poole is the author of the books Rethink, Unspeak, Trigger Happy, You Aren't What You Eat, Trigger Happy 2.0, and Who Touched Base In My Thought Shower and is a columnist, cultural critic, and broadcaster. He writes a language column in the Guardian and made a web-documentary series on Unspeak. He writes essays and reviews for the New Statesman, the Wall Street Journal, the Atlantic, and many other places.

Click 'Notify Me' to get an email alert when this item becomes available

Reviews

Be the first to review Rethink.