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Advertising Idea Journal: Leading Advertisers Reveal The Tricks Of The Trade For Advertising Success

Advertising Idea Journal: Leading Advertisers Reveal The Tricks Of The Trade For Advertising Success

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Advertising Idea Journal: Leading Advertisers Reveal The Tricks Of The Trade For Advertising Success

Synopsis

Golden Rules for Advertisers includes knowledge excerpts from CEOs/Managing Partners from firms such as Interpublic Group, Young & Rubicam, Saatchi & Saatchi, Leo Burnett and more on the tricks of the advertising trade and the golden rules to advertising success. These leading advertisers reveal the secrets to managing client relationships, motivating others, teamwork, getting noticed, developing

Product Details

ISBN:
9781587621680
Category:
Sales & Marketing: Advertising
Format:
Paperback
Publication Date:
2002-08-01
Publisher:
Aspatore Books

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