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Competitive Strategy For Media Firms: Strategic And Brand Management In Changing Media Markets

Competitive Strategy For Media Firms: Strategic And Brand Management In Changing Media Markets

Sylvia M. Chan-Olmsted

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Competitive Strategy For Media Firms: Strategic And Brand Management In Changing Media Markets

Synopsis

This volume provides a thorough review of current concepts and practices in the areas of strategic management, branding, and conglomerization in the electronic media industry. For researchers, scholars, and students in media economics and management and business.

Product Details

ISBN:
9780805862119
Category:
Radio Technology
Format:
Paperback / softback
Publication Date:
2006-05-18
Series:
Routledge Communication Series
Publisher:
Routledge
Country of origin:
USA
Pages:
256
Weight:
426g

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