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Creative Destruction: Why Companies That Are Built To Last Underperform The Market--And How To Successfully Transform Them

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Creative Destruction: Why Companies That Are Built To Last Underperform The Market--And How To Successfully Transform Them

Synopsis

Turning conventional wisdom on its head, a Senior Partner and an Innovation Specialist from McKinsey & Company debunk the myth that high-octane, built-to-last companies can continue to excel year after year and reveal the dynamic strategies ofdiscontinuityand creative destruction these corporationsmustadopt in order to maintain excellence and remain competitive. In striking contrast to such bible