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Critical Mass
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Critical Mass

by Philip Ball


FORMAT: Hardback

ISBN: 9780434011353


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Product Description

Product Details

  • ISBN: 9780434011353

  • Category: General

  • Format: Hardback

  • Publication Date: 2004-01-22

  • Publisher: William Heinemann LTD

  • Illustrations: Illustrations, ports.

  • Country of origin: United Kingdom

  • Pages: 656

  • Dimensions (mm): 242x168x52mm

  • Weight: 982g

Critical Mass

Is there a physics of society ? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, this study shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions. The book encourages us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.

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