Crossing The Chasm: Marketing And Selling Disruptive Products To Mainstream Customers

by Geoffrey A. Moore

FORMAT: Paperback

ISBN: 9780060517120

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Product Details

ISBN: 9780060517120
Category: General
Format: Paperback
Publication Date: 2002-08-20
Series: HarperBusiness Essentials Ser.
Publisher: HarperCollins Publishers
Country of origin: USA
Pages: 256
Weight: 181g

Crossing The Chasm: Marketing And Selling Disruptive Products To Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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