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Crossing The Chasm: Marketing And Selling Smart Products To Apprehensive Customers

Crossing The Chasm: Marketing And Selling Smart Products To Apprehensive Customers

Geoffrey A. Moore

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Hardback

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Crossing The Chasm: Marketing And Selling Smart Products To Apprehensive Customers

Synopsis

The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan.

Product Details

ISBN:
9780887305191
Category:
General
Format:
Hardback
Publication Date:
1991-12-01
Publisher:
Harper Business
Illustrations:
index
Country of origin:
United States
Pages:
224
Dimensions (mm):
235x155x24mm
Weight:
540g

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