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Crossing The Chasm: Marketing And Selling Technology Products To Mainstream Customers

Geoffrey A. Moore

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Crossing The Chasm: Marketing And Selling Technology Products To Mainstream Customers

Synopsis

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.