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Dealing With Darwin: How Great Companies Innovate At Every Phase Of Their Evolution

Geoffrey A. Moore

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Dealing With Darwin: How Great Companies Innovate At Every Phase Of Their Evolution

Synopsis

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone elseaprobably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature yearsamaking changes on the fly while fending off challenges from every quarter.