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Entry Mode (A): Make A Little, Sell A Little

Entry Mode (A): Make A Little, Sell A Little

Koenig

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Entry Mode (A): Make A Little, Sell A Little

Synopsis

The Minnesota Mining and Manufacturing Company (3M) makes more than 40,000 products, ranging from sandpaper to optical films. But how does 3M introduce products to new markets? This mini-case examines 3M's Entry Mode strategy of using Direct and Indirect Exporting to internationalize.

Product Details

ISBN:
9781616741372
Category:
Books General
Format:
Paperback
Publication Date:
2009-05-21
Publisher:
William Davidson Institute At

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