Honesty as a Competitive Advantage
Hardback
Publication Date: 26/09/2012
How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term. The importance of this trustability will transform every industry. Retail banks won't be able to rely as much on overdraft charges. Consumers will expect retailers to remind them when they have unused balances on gift cards. Credit card companies will coach customers to avoid excessive borrowing. Cell phone providers will help customers find appropriate calling plans for their usage patterns. Success won't come from top-down rules and processes, b
- ISBN:
- 9781591844679
- 9781591844679
- Category:
- Business & management
- Format:
- Hardback
- Publication Date:
- 26-09-2012
- Language:
- English
- Publisher:
- Penguin Putnam Inc
- Country of origin:
- United States
- Pages:
- 336
- Dimensions (mm):
- 236x160x29mm
- Weight:
- 0.54kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Extreme Trust.
Share This Book: