Product Overview

Follow That Customer!: The Event-Driven Marketing Handbook

Van Bel, Weber and Egbert Jan Van Bel

Subscribe to alerts

Hardback

Free delivery

This title is IN STOCK and will be shipped direct to you within 24-48 hours of you placing your order.

You should expect to receive this within 10-15 working days after dispatch.

Shipping from our overseas suppliers directly to you and sent via International Post

More delivery info

Be the first to like this

Learn More

You can use the 'like' button to provide positive feedback on products, reviews and other features on the website. 'Like' is similar to voting and will be used to present the most popular content. Once you have clicked 'like', you cannot 'unlike'. You can only 'like' something once.

IN STOCK AT SUPPLIER

Ships in 24-48 hours directly to you - Typically received in 10-15 working days after dispatch

Price: $56.95

If you enjoyed this product, share it with others

Follow That Customer!: The Event-Driven Marketing Handbook

Synopsis

For as long as there has been commerce, sellers have tried to predict what people, and their customers in particular, wanted to buy. In the nineteenth century there were direct mailers, followed by the database and CRM revolutions. This book is about the next revolution. Event-driven marketing (EDM) adds the important dimension of the right time. Marketers now have the ability to make the right offer to the right customer at the right time-at exactly the moment that customer develops a need for your product or service. The result is the same as each of the preceding revolutions: increased response and conversion rates and improved profitability of marketing investments. Follow That Customer! is the first complete handbook of EDM. It covers everything from theory to process management to profitability calculations, database analyses, and legislation. It also has seven real-world cases that bring EDM concepts to life.