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Ft Guide To Strategy: How To Create, Pursue And Deliver A Winning Strategy

Richard Koch

Paperback

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Ft Guide To Strategy: How To Create, Pursue And Deliver A Winning Strategy

Synopsis

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

Product Details

ISBN:
9780273745471
Category:
Business Strategy
Format:
Paperback
Publication Date:
2011-05-12
Series:
Financial Times Guides
Publisher:
Financial Times/Prentice Hall
Illustrations:
Illustrations
Country of origin:
United Kingdom
Edition:
4th Revised edition
Pages:
392
Pagination:
352 pages
Dimensions (mm):
234x156x22mm
Weight:
604g

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