Product Overview
Ft Guide To Strategy: How To Create, Pursue And Deliver A Winning Strategy
Richard Koch
Paperback
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Synopsis
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
Product Details
- ISBN:
- 9780273745471
- Category:
- Business Strategy
- Format:
- Paperback
- Publication Date:
- 2011-05-12
- Series:
- Financial Times Guides
- Publisher:
- Financial Times/Prentice Hall
- Illustrations:
- Illustrations
- Country of origin:
- United Kingdom
- Edition:
- 4th Revised edition
- Pages:
- 392
- Pagination:
- 352 pages
- Dimensions (mm):
- 234x156x22mm
- Weight:
- 604g
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