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Higher Education Marketing: A Professional's Guide To Strategic Theory And Practice

Higher Education Marketing: A Professional's Guide To Strategic Theory And Practice

Victoria Roberts

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Higher Education Marketing: A Professional's Guide To Strategic Theory And Practice

Synopsis

Built upon original research, this is the first book to provide practical strategic guidance for those implementing and managing Higher Education marketing. Illustrated by useful case studies, the book covers all aspects of design, implementation and management of HE marketing.

Product Details

ISBN:
9780415420525
Category:
General
Format:
Paperback
Publication Date:
2009-04-15
Publisher:
Routledge
Country of origin:
USA
Pages:
272

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