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Influence: Psychology Of Persuasion
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Influence: Psychology Of Persuasion

by Robert B. Cialdini and R.B. Cialdini


FORMAT: Paperback

ISBN: 9780688128166


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Product Description

Product Details

  • ISBN: 9780688128166

  • Category: General

  • Format: Paperback

  • Publication Date: 1999-04-01

  • Publisher: William Morrow

  • Illustrations: illustrations

  • Country of origin: United States

  • Edition: 2nd edition

  • Pages: 336

  • Dimensions (mm): 234x157x23mm

  • Weight: 385g

Influence: Psychology Of Persuasion

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

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