Influence: Psychology Of Persuasion
by Robert B. Cialdini and R.B. Cialdini
FORMAT: Paperback
ISBN: 9780688128166
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Product Details
ISBN: 9780688128166
Category: General
Format: Paperback
Publication Date: 1999-04-01
Publisher: William Morrow
Illustrations: illustrations
Country of origin: United States
Edition: 2nd edition
Pages: 336
Dimensions (mm): 234x157x23mm
Weight: 385g
Influence: Psychology Of Persuasion
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.