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by Robert B. Cialdini and Robert Cialdini
FORMAT: Paperback
ISBN: 9780061241895
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Online Price: $21.95
ISBN: 9780061241895
Category: General
Format: Paperback
Publication Date: 2007-02-01
Series: Collins Business Essentials Ser.
Publisher: Harper Business
Illustrations: illustrations
Country of origin: USA
Pages: 336
Pagination: 336 pages, illustrations
Dimensions (mm): 205 x 130 x 22
Weight: 272g
Influence: The Psychology Of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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