Loading... Please wait...


 

Killing Giants: 10 Strategies To Topple The Goliath In Your Industry

Stephen Denny

Paperback

Free delivery delivery information

We do not currently stock this item at Angus and Robertson. Click Notify Me button to get notified if this item becomes available More delivery info

Rating by 0 customers, Add your review

Be the first to like this

Learn More

You can use the 'like' button to provide positive feedback on products, reviews and other features on the website. 'Like' is similar to voting and will be used to present the most popular content. Once you have clicked 'like', you cannot 'unlike'. You can only 'like' something once.

The Angus & Robertson difference

  • Free Delivery on all items Australia wide
  • Proudly Australian owned
  • 30 day no-hassle returns

Not in Stock delivery information

Get notified when this item becomes available

If you enjoyed this product, share it with others

Killing Giants: 10 Strategies To Topple The Goliath In Your Industry

Synopsis

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

Product Details

ISBN:
9780241953686
Category:
General
Format:
Paperback
Publication Date:
2011-03-31
Publisher:
PENGUIN BOOKS LTD
Country of origin:
USA
Pages:
246
Pagination:
256 pages
Dimensions (mm):
234 x 153
Weight:
337g

Customer Reviews

Average rating from customers

Zero Stars
  • Be the first to review Killing Giants: 10 Strategies To Topple The Goliath In Your Industry

see all reviews

Your Recent History