Product Overview
Long Tail: How Endless Choice Is Creating Unlimited Demand
Chris Anderson
Paperback
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Price: $17.95
Long Tail: How Endless Choice Is Creating Unlimited Demand
Synopsis
What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
Product Details
- ISBN:
- 9781847940360
- Category:
- General
- Format:
- Paperback
- Publication Date:
- 2009-07-02
- Publisher:
- Random House Business Books
- Illustrations:
- Illustrations
- Country of origin:
- GBR
- Pages:
- 288
- Pagination:
- 288 pages, Illustrations
- Dimensions (mm):
- 195 x 130 x 19
- Weight:
- 204g
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