Offering an applications-oriented approach which focuses on the use of each technique rather than its mathematical derivation, this textbook introduces a six-step framework for organising and discussing multivariate data analysis techniques.
- ISBN:
- 9780135153093
- 9780135153093
- Category:
- Market research
- Format:
- Paperback
- Publication Date:
- 19-02-2009
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Edition:
- 7th Edition
- Dimensions (mm):
- 251x205x27mm
- Weight:
- 1.25kg
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