News That Matters: Television And American Opinion

News That Matters: Television And American Opinion

"News That Mattersdoes matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."--Aaron Wildavsky,The Public Interest "Because of its methodological integrity and richness,News That Mattersis likely to be regarded as an impressive, possibliy grounbreaking work."--Neil Postman,New York Times Book Review