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Perspectives on Marketing Management in Ireland

Perspectives on Marketing Management in Ireland

by Mary Lambkin and Tony Meenaghan
Paperback
Publication Date: 15/09/1994

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This volume presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. The subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets. The book will be an excellent reference for all marketing practitioners, and will be invaluable for marketing students interested in exploring the application of standard marketing concepts in their home market.
ISBN:
9781872853581
9781872853581
Category:
Teaching skills & techniques
Format:
Paperback
Publication Date:
15-09-1994
Language:
English
Publisher:
Cengage Learning
Country of origin:
United Kingdom
Dimensions (mm):
242x162x36mm
Weight:
1.12kg

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