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Persuasive Communication

Persuasive Communication

Cody , Bettinghaus , Michael J. Cody, ERWIN P. Bettinghaus and MICHAEL J. Cody

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Paperback

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Persuasive Communication

Synopsis

This analysis of the major theories of persuasion includes many examples from advertising, the legal profession and social sciences research.

Product Details

ISBN:
9780030553523
Category:
General
Format:
Paperback
Publication Date:
1994-01-02
Publisher:
Thomson Learning
Country of origin:
United Kingdom
Edition:
5th Revised edition
Pages:
432
Pagination:
432 pages
Dimensions (mm):
231x188x23mm
Weight:
726g

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