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Real Time Response Measurement In The Social Sciences: Methodological Perspectives And Applications

Real Time Response Measurement In The Social Sciences: Methodological Perspectives And Applications

Maier

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Real Time Response Measurement In The Social Sciences: Methodological Perspectives And Applications

Synopsis

Do people like a movie? Are consumers attracted by a broadcast commercial? How do voters evaluate the performance of political candidates in a televised debate? Traditional study designs measure the effects of those media stimuli

Product Details

ISBN:
9783631577431
Category:
General
Format:
Paperback
Publication Date:
2009-11-11
Series:
Empirische und methodologische Beitr
Publisher:
Peter Lang GmbH, Europaischer
Country of origin:
DEU
Pages:
216

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