Why you need to buy RICKLES' Book immediately: RICKLES' BOOK will help you win friends and influence people.

RICKLES' BOOK will introduce you to all of his famous friends, from Frank Sinatra to Johnny Carson.

RICKLES' BOOK will help you lose weight.

RICKLES' BOOK will help you gain weight.

RICKLES' BOOK will improve your love life.

RICKLES' BOOK will make you cry. (If your love life doesn't improve.)

RICKLES' BOOK will make you laugh. (If your love life does improve.)

RICKLES' BOOK will make you love one of the great Americans of our time, Don Rickles.

RICKLES' BOOK will give you something to talk about at parties. (If you're ever invited to parties.)

RICKLES' BOOK, along with the Bible and War and Peace, will grace your bookshelf and upgrade your literary status.

RICKLES' BOOK will keep you up at night.

RICKLES' BOOK will put you to sleep at night.

RICKLES' BOOK will make you rich. (If you treasure great humor.)