And with the arrival of handheld devices, Web designers confront additional difficult issues. Offering a structured approach to Web usability, Shaping Web Usability describes several contexts in which each site must be viewed, from the genre to which it belongs to the individual page. The book then provides a concrete methodology for designing a site effectively for the convenience, practicality, and pleasure of its users.
Inside, Web designers will find useful information on such topics as:Links, buttons, site maps, and indexes for smooth site navigationKeywords and site search enginesEffective design of home, content, and transaction pagesAchieving a balance between Web usability and impressive graphicsRetrofitting Web pages for small-screen and mobile devicesAddressing users' information-processing limitsDesigning Web sites for older adultsAddressing the international cultural context of the WebSpecific guidelines to support design excellenceUsing an iterative design process with continuous testing to maximize Web usabilityConstructing storyboards and interactive prototypesConducting task analysis to discover the sequence of events visitors use to reach their goalsNumerous real-world examples illustrate the book's concepts, techniques, and guidelines. This one book puts decades of knowledge and experience into the hands of every Web designer. 0201729938B12172001
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