Career Building Blocks offer blocks of summaries on twelve specific subjects. They offer access to many skills that are essential to you in today's fast-changing business world. Customers, Revitalized Products 'The Attention Economy' by Thomas H. Davenport and John C. Beck 'Blockbusters' by Gary S. Lynn and Richard R. Reilly 'Brand Asset Management' by Scott M. Davis 'The Innovator's Solution' by Clayton M. Christensen and Michael E. Raynor 'Profit from the Core' by Chris Zook with James Allen Increasing Customer Loyalty 'The Customer Differential' by Melinda Nykamp 'The Customer Revolution' by Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis 'Customer Winback' by Jill Griffin and Michael W. Lowenstein 'Improving Customer Satisfaction, Loyalty, and Profit' by Michael D. Johnson and Anders Gustafsson 'Loyalty Rules!' by Frederick F. Reichheld