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The Alchemy Of Growth

Coley , Mehrdad Baghai, Steve Coley, ETC. , Baghai and David White

Paperback

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The Alchemy Of Growth

Synopsis

From experts at McKinsey & Company's world-renowned growth practice comes a highly practical, field-tested approach to initiating and sustaining growth in companies of all sizes. . Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growthtoday and tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. The Alchemy of Growth offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.

Product Details

ISBN:
9780738203096
Category:
Business Strategy
Format:
Paperback
Publication Date:
2000-06-09
Publisher:
Perseus Books
Illustrations:
Illustrations
Country of origin:
United States
Edition:
New edition
Pages:
272
Pagination:
272 pages, Illustrations
Dimensions (mm):
229x153x13mm
Weight:
500g

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