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The Big Red Fez: How To Make Any Web Site Better

Seth Godin

Paperback

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The Big Red Fez: How To Make Any Web Site Better

Synopsis

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

Product Details

ISBN:
9780743227902
Category:
General
Format:
Paperback
Publication Date:
2002-01-28
Publisher:
Simon & Schuster
Illustrations:
illustrations
Country of origin:
United States
Pages:
112
Dimensions (mm):
210x140x8mm
Weight:
162g

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