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The Decisive Moment: How The Brain Makes Up Its Mind

Jonah Lehrer

Paperback

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The Decisive Moment: How The Brain Makes Up Its Mind

Synopsis

What makes us decide on the best decision? It was once believed that they were either made rationally or emotionally: carefully deliberate or we "blink" and go with our gut. With the advent of neuroscience and a better understanding of how the brain works, scientists are discovering that this is not how we make decisions. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. The Decisive Moment will help you with your own thought processes and help you understand how you come to the decisions you make each day.