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The Heinemann English Project

The Heinemann English Project

Advertising

by Mark Stracey
Paperback
Publication Date: 01/08/2004

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$23.95
Advertising, written by Mark Stracey is an issues-based topic book exploring the controversial and omnipresent world of advertising. How does advertising work? Who is it aimed at? What techniques do advertisers use to persuade? What types of advertising are there? Advertising uses case studies and individual examples to probe the world of advertising, looking in detail at the ways in which language works.
ISBN:
9781740813600
9781740813600
Category:
Advertising
Format:
Paperback
Publication Date:
01-08-2004
Publisher:
Harcourt Education
Country of origin:
Australia
Pages:
32
Dimensions (mm):
297x209x3mm

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