The Long Tail: Why The Future Of Business Is Selling Less Of More

by Chris Anderson

FORMAT: Paperback / softback

ISBN: 9781401309664

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Product Details

ISBN: 9781401309664
Category: General
Format: Paperback / softback
Publication Date: 2008-07-01
Publisher: Hyperion Books
Country of origin: USA
Pages: 288
Weight: 243g

The Long Tail: Why The Future Of Business Is Selling Less Of More

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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