The Social Media Bible: Tactics, Tools, And Strategies For Business Success

Synopsis

<p>Praise for <i>The Social Media Bible</i></p><p>"The social media phenomenon is still ramping up, and this book provides useful and timely business advice." -Vint Cerf, Father Of The Internet<p>"Social media and customer care are rapidly coming together. <i>The Social Media Bible</i> is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk." -Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.<p>"Lon Safko and <i>The Social Media Bible</i> address the key questions-Why should I take part in social media? How should I take part? How do I reap the greatest benefits?-while also providing the push to take the next step." -Jeff Hagen, Director, Consumer Services, General Mills<p>"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from ′Social Media 101′ all the way to PhD status in a format that is easy to browse, informative, and powerful." -Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.#60;p>"Effectively harnessing the power of social media is a top priority in corporate America. <i>The Social Media Bible</i>, with its informative and tactical approach, provides an easy-to-follow road map for how to do social media right." -Todd Simon, Senior Vice President, Omaha Steaks<p><i>The Social Media Bible, Third Edition</i> delivers the most comprehensive single resource available for marketing in the social media universe. This newl