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FORMAT: Paperback / softback
ISBN: 9780316346627
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Online Price: $22.95
ISBN: 9780316346627
Category: Social, Group Or Collective Psychology
Format: Paperback / softback
Publication Date: 2002-01-07
Publisher: Back Bay Books
Country of origin: USA
Pages: 304
Dimensions (mm): 210 x 140 x 23
Weight: 295g
The Tipping Point: How Little Things Can Make A Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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