The internet bubble spawned hundreds of innovative business ideas that subsequently crashed and burned, sending huge amounts of investors' money up in smoke. In the offline world, companies continue to invest millions launching new product innovations that are destined to fare as badly. History is similarly littered with examples of seemingly brilliant innovations that fell flat on their faces. But why does innovation fail? Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists - and using examples as diverse as metrication, the cure for scurvy, voice recognition software, GM food and "Classic Coke" - "Why Innovation Fails" examines the myriad factors which determine the success, or failure, of an innovation.