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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and

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The bestselling, landmark work of undercover reportage, now updatedAcclaimed as an instant classic upon publication,Nickel and Dimedhas sold more than 1.5 million copies and become a staple of classroom reading. Chosen for “one book” initiatives across the country, it has fueled nationwide campaigns for a living wage. Funny, poignant, and passionate, this revelatory firsthand account o

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ISBN: 9780393317558

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In this "artful, informative, and delightful" (William H. McNeill, New York Review of Books ) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had had a head start in food production advanced beyond the hunter-gatherer stage, and then developed religion --as well as nasty germs and potent weapons of war --and adventured on

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ISBN: 9780060838584

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To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Schlosser, a National Magazine Award-winning journalist, charts the fast food industry's enormous impact on our health, landscape, economy, politics and culture as he transforms the way America thinks about what it eats. 10 photos.

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ISBN: 9780061234002

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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-her

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ISBN: 9780140279511

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From groundbreaking writer and thinker Jared Diamond comes an epic, visionary new book on the mysterious collapse of past civilizations - and what this means for our future. Why do some societies flourish, while others founder? What happened to the people who made the forlorn long-abandoned statues of Easter Island or to the architects of the crumbling Maya pyramids? Will we go the same way, our s

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ISBN: 9780631230816

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First published in 1905 The Protestant Ethic and the Spirit of Capitalism is one of the most renowned and controversial works of modern social science. It is a brilliant book which studies the psychological conditions which made possible the development of capitalist civilization.

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ISBN: 9780743203043

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Once we bowled in leagues, usually after work -- but no longer. This seemingly small phenomenon symbolizes a significant social change that Robert Putnam has identified in this brilliant volume,Bowling Alone,whichThe Economisthailed as "a prodigious achievement."Drawing on vast new data that reveal Americans' changing behavior, Putnam shows how we have become increasingly disconnected from one ano

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ISBN: 9780316010665

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- The Tipping Point was a huge bestseller, here and abroad, selling over 630,000 copies in hardcover and paperback combined. The paperback edition still appears on business and trade bestseller lists, as his fan base continues to grow. - Just as The Tipping Point found a substantial business books audience, Blink has great appeal to anyone trying to make better decisions at their workplace, no mat

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ISBN: 9780140135718

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ISBN: 9780140135480

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ISBN: 9780375433627

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“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.”  —H. L. Mencken   H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an

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ISBN: 9780684853789

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Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be

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ISBN: 9781404335202

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ISBN: 9780143036531

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Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over pol

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ISBN: 9780465014903

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Three out of four Americans say they feel more fearful today than they did 20 years ago. "The Culture of Fear" is about the high costs of living in such a fear-ridden environment where realism has become rarer than doors without deadbolts.

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ISBN: 9781425482909

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In The Elementary Forms of Religious Life (1912), Emile Durkheim sets himself the task of discovering the enduring source of human social identity. He investigates what he considered to be the simplest form of documented religion - totemism among the Aborigines of Australia. For Durkheim, studying Aboriginal religion was a way 'to yield an understanding of the religious nature of man, by showing u

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ISBN: 9780415060561

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Max Weber (1864-1920) was one of the most prolific and influential sociologists of the twentieth century. This classic collection draws together his key papers. This edition contains a new preface by Professor Bryan S. Turner.

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ISBN: 9780060505912

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A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer -- the first and most famous of his books -- was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.Completely relevant and essential for understanding the world today, T

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ISBN: 9781897597323

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This intelligent, humorous collection of populardelusions, from money mania to religious relics, hasbecome a classic study of mass manias, crowd behaviour,and human folly. The book encompasses a broad range ofscams, and deceptions, including witch burnings, theGreat Crusades, the prophecies of Nostradamus, andtulipomania - where speculators lost fortunes on a singletulip bulb. Here are the human q