Brand Is Destiny

Brand Is Destiny

The Ultimate Bottom Line

by Marc Rudov

Paperback / softback Publication Date: 07/02/2017

 

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

ISBN:
9780974501741
Category:
Economics
Format:
Paperback / softback
Publication Date:
07-02-2017
Language:
English
Publisher:
MHR Enterprises
Country of origin:
United States
Dimensions (mm):
228.6x152.4x10.67mm

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