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Google AdWords For Dummies

Google AdWords For Dummies

by Howie JacobsonKristie McDonald and Joel McDonald
Paperback
Publication Date: 20/01/2012

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$41.95
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.



Boasts approximately 85 percent updated or new content
Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
Incorporates changes to the AdWords interfaces
Shares best practices in split testing, opt-in landing page structure, and ad group structure
Reviews new, free tools included in AdWords as well as new and improved third-party tools

With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
ISBN:
9781118115619
9781118115619
Category:
Internet: general works
Format:
Paperback
Publication Date:
20-01-2012
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Edition:
3rd Edition
Pages:
432
Dimensions (mm):
230x188x23mm
Weight:
0.55kg

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