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Introduction to Information Systems, Loose Leaf

Introduction to Information Systems, Loose Leaf

by James O'Brien and George Marakas
Paperback
Publication Date: 16/02/2012

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O'Brien's Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solving, and decision-making. The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
ISBN:
9780071318044
9780071318044
Category:
Business mathematics & systems
Format:
Paperback
Publication Date:
16-02-2012
Publisher:
McGraw-Hill Education - Europe
Country of origin:
United States
Edition:
16th Edition
Pages:
768
Dimensions (mm):
277x213x25mm
Weight:
1.35kg
James O'Brien

James O'Brien is a writer and radio broadcaster. His journalism has appeared everywhere from the TLS to the Daily Mirror. He has presented BBC Two’s Newsnight and his own daytime talk show O’Brien on ITV. His daily current affairs phone-in show on LBC has 1.2 million weekly listeners. His last book, How to be Right, was a Sunday Times Bestseller.

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