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Irresistible

Irresistible

Why We Can't Stop Checking, Scrolling, Clicking and Watching

by Adam Alter
Hardback
Publication Date: 15/03/2017

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$45.00

How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode?

In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction?And what, if anything, might we do about it?

From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked.

Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.

“ A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times ” Malcolm Gladwell

ISBN:
9781847923578
9781847923578
Category:
Psychology
Format:
Hardback
Publication Date:
15-03-2017
Language:
English
Publisher:
Penguin Random House
Country of origin:
United Kingdom
Pages:
368
Dimensions (mm):
240x163x35mm
Weight:
0.67kg
Adam Alter

Adam Alter is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.

Alter was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world.

Alter received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.

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