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Managing New Product Innovations

Managing New Product Innovations

by William Souder
Hardback
Publication Date: 03/06/1998

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$76.95
Finally, a total management system for all aspects of the new product process, from conception to commercialization. This pragmatic book highlights the conditions and factors that guarantee new product success. It will help innovators implement their ideas and help managers turn the results into profits.
ISBN:
9780669108095
9780669108095
Category:
Research & development management
Format:
Hardback
Publication Date:
03-06-1998
Language:
English
Publisher:
Lexington Books
Country of origin:
United States
Pages:
253
Dimensions (mm):
241x165x25mm
Weight:
0.56kg

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