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Mayday: How Warring Egos Forced Qantas Off Course

Mayday: How Warring Egos Forced Qantas Off Course

by O'Sullivan Matt and Matt O'Sullivan
Paperback
Publication Date: 28/01/2015

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Power-plays, public spats, strategic blunders, betrayal and revenge: the fall of Qantas has more intrigue and drama than any in-flight movie. How did a national icon become a national liability?

Founded in 1920 by two WWI pilots and a grazier, the 'Flying Kangaroo' is one of the oldest and most respected airlines in the world. Famous for never having lost a jet aircraft in flight, in late 2014 Qantas had a crash of a different kind, recording one of the largest losses in global aviation history. A sequence of crises on the ground and in the air have all taken their toll.

At the centre of the decline has been Alan Joyce, controversially appointed CEO in 2008. His supporters applaud him for tackling problems ignored by his predecessors. His critics accuse him of unconscionable mismanagement and irreversible damage - from ongoing feuds with predecessor Geoff Dixon and Virgin boss John Borghetti (a one-time leadership rival), to a botched bid for government aid, Joyce has had the roughest of rides.

Mayday takes us behind the headlines, to tell the full story of a company at war with itself, and the world. Senior journalist Matt O'Sullivan tells us what was happening on the Qantas executive floor as QF32 threatened to fall from the sky; documents the incredible story of the airline's numerous failed forays into Asia; and reveals the truth behind Joyce's infamous 2011 decision to ground Qantas' entire fleet.

Compelling and informative, Mayday is the definitive account of the high stakes fight for supremacy of the skies.

ISBN:
9780670078370
9780670078370
Category:
Aviation manufacturing industry
Format:
Paperback
Publication Date:
28-01-2015
Publisher:
Penguin Australia Pty Ltd
Pages:
288
Dimensions (mm):
234x152x22mm
Weight:
0.4kg
Qantas could easily have become a small footnote in history early last century when two returned war pilots travelled to Sydney to pick up its first aeroplanes.

Hudson Fysh and Paul ‘Ginty’ McGinness served in the trenches at Gallipoli during World War I, before becoming mates in No.1 Squadron in the Australian Flying Corps.

On January 21, 1921, the co-founders of the airline were living an adventure in Australia as they set off from Mascot aerodrome in Sydney.

McGinness was flying an Avro, and Fysh a BE2e biplane in which he had clocked up just thirty minutes. Flying in tandem, the pair lost visual contact as clouds rolled in north of Sydney on the way to their first stop in Newcastle.

With an uneasy feeling in his stomach Fysh decided to fly through the darkening clouds, hoping he would quickly emerge into clear sky on the other side. But he soon realised it was the wrong decision.

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