The Epic Battle for America's Eyeballs
Paperback
Publication Date: 13/01/2014
The inside story of Netflix s incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success or even survival is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.
- ISBN:
- 9781591846598
- 9781591846598
- Category:
- Media
- Format:
- Paperback
- Publication Date:
- 13-01-2014
- Language:
- English
- Publisher:
- Penguin Publishing Group
- Country of origin:
- United States
- Dimensions (mm):
- 216x142x20mm
- Weight:
- 0.3kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Netflixed.
Share This Book: