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Scale

Scale 1

The Universal Laws of Life and Death in Organisms, Cities and Companies

by Geoffrey West
Paperback
Publication Date: 16/05/2017
5/5 Rating 1 Review

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A startlingly original 'theory of everything' from one of the world's most distinguished scientists and thinkers, forcing us to rethink our understanding of the connections between human civilization and the laws of nature.

Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything from cells and ecosystems to cities, social networks and businesses.

Scale addresses big, urgent questions about global sustainability, population explosion, urbanization, ageing, cancer, human lifespans and the increasing pace of life, but also encourages us to question the world around us. Why can we live for 120 years but not for a thousand?

Why does the pace of life continually increase? Why do mice live for just two or three years and elephants for up to 75? Why do companies behave like mice, and are they all destined to die? Do cities, companies and human beings have natural, pre-determined lifespans?

Why, in fact, do we die? Are we just a fascinating experiment in natural selection that is ultimately doomed to fail? And what is the origin of the magic number 4 that seems to determine much of physiology and life-history from birth to death?

Scale is a seminal book of breathtaking originality and scope.

ISBN:
9780297609476
9780297609476
Category:
Popular science
Format:
Paperback
Publication Date:
16-05-2017
Publisher:
Orion Publishing Co
Country of origin:
United Kingdom
Pages:
320
Dimensions (mm):
234x155x38mm
Weight:
0.3kg
Geoffrey West

Geoffrey West is a theoretical physicist whose primary interests have been in fundamental questions in physics, biology and global sustainability.

West is a distinguished professor at the Santa Fe Institute, where he served as the president from 2005 to 2009.

He also holds visiting positions at Oxford University, Imperial College and Nanyang Technical University in Singapore.

West has been cited and admired in the works of many other writers and thinkers, and has given numerous presentations and popular online appearances on TED, Pop-Tech, World Economic Forum and Google Talks.

In 2006, he was named to Time magazine's list of the '100 Most Influential People in the World'.

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Fascinating book showcasing the simplicity that maths can bring to daily life occurrences. Have been buying this book for others its that insightful. Highly recommended.

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