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Social Media Law and Marketing

Social Media Law and Marketing 1

Fans, Followers and Online Infamy

by Wenee YapGeoffry Holland and Kathryn Crossley
Paperback
Publication Date: 08/11/2013
5/5 Rating 1 Review

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$66.00

We live in the age of social media.

For many businesses, platforms like Facebook and Twitter have strengthened customer loyalty and opened the door to lucrative new markets. But as the first social media law cases come before the courts, we're confronted by uncomfortable questions about what we can and cannot do in this brave new social world.

This is Australia's first publication dedicated to social media law and marketing. It's a fuss-free, practical guide for businesses seeking to successfully establish an effective social media marketing strategy and avoid common legal pitfalls. Included in this book: How to grow a loyal social media following including lots of practical examples of what has worked - and what hasn't; Key legal issues you're likely to encounter in social media, including defamation, IP infringement, terms of service issues, competition regulations, and privacy; Damage Control 101: learn how to deftly avert or manage PR disasters on social media; How to develop and implement a social media policy for your organisation.

ISBN:
9780455231860
9780455231860
Category:
E-commerce law
Format:
Paperback
Publication Date:
08-11-2013
Publisher:
Thomson Reuters
Country of origin:
Australia

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In the at-times unnavigable seas of social media, this book acts as both a buoy and a nuclear-powered cruise liner, guiding you through the uncertainty and landing you safely on the shores of Online Greatness. Whether you're a marketer looking for an edge in your social media campaign, or a humble serf hoping to bolster his Facebook cred, "Fans, Followers and Online Infamy" will get you where you need to go.

Contains Spoilers No
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