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Still Going Strong

Still Going Strong

A History Of Scotch Whisky Advertising

by John Hughes
Paperback
Publication Date: 21/09/2009

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$44.99
Whisky, Scotland's most famous export, has been made for centuries, but in the nineteenth century production moved away from small stills to the large scale of production generally seen today. This was the result of the increasing demand in the latter years of the nineteenth century for these and many other brands of blended whisky. With the interest in these new brands came the development of advertising. Still Going Strong explores the historical development of the companies behind the dynamic growth of the world's favourite whiskies and the wide range of newspaper and magazine advertising that was so much part of their success.
ISBN:
9780752453842
9780752453842
Category:
Advertising
Format:
Paperback
Publication Date:
21-09-2009
Publisher:
The History Press Ltd
Country of origin:
United Kingdom
Pages:
120
Dimensions (mm):
235x165x10mm
Weight:
0.32kg
John Hughes

John Hughes is based in Sydney. He has published six books, all acclaimed and highly awarded, including the National Biography Award and Premier's Book Awards. His previous novels, The Remnants and Asylum were critically acclaimed, and in 2019, No One was shortlisted in the Miles Franklin Award 2020.

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