Free shipping on orders over $99
The Creative Shopkeeper

The Creative Shopkeeper

by Lucy Johnston
Hardback
Publication Date: 01/09/2017

Share This Book:

 
$60.00

Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead.

While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands.

To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative and can do so on a budget.

This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design. Organized by themes Props & Icons, Navigation & Choice, Journey & Discovery, Craft & Process, Edit & Abundance, Staging & Scenery, Highlights & Lowlights, Glimpses & Visions, Gestures & Details, and Digital & Graphic the book presents a dazzling spectrum of case studies and offers highly imaginative and cost-effective solutions for this increasingly popular area of design.

ISBN:
9780500519615
9780500519615
Category:
Development economics & emerging economies
Format:
Hardback
Publication Date:
01-09-2017
Language:
English
Publisher:
Thames & Hudson, Limited
Country of origin:
United Kingdom
Pages:
288
Dimensions (mm):
258x203x32mm
Weight:
1.24kg
Lucy Johnston

Lucy Johnston is an author, curator and cultural commentator, with a fifteen-year background in global consumer trend analysis and brand strategy.

She has worked as a consultant for entrepreneurs, investment firms, property developers, cultural and commercial organisations and world class brands.

Click 'Notify Me' to get an email alert when this item becomes available

Reviews

Be the first to review The Creative Shopkeeper.