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The Small Big

The Small Big

Small Changes That Spark Big Influence

by Robert B. CialdiniNoah J. Goldstein Steve Martin and others
Publication Date: 28/08/2014

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$27.99
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. The small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
ISBN:
9781781252741
9781781252741
Category:
Popular psychology
Publication Date:
28-08-2014
Publisher:
Profile Books Ltd
Country of origin:
United Kingdom
Pages:
240
Dimensions (mm):
216x135x22mm
Weight:
0.37kg
Robert B. Cialdini

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor.

Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Steve Martin

Steve Martin is a writer, former English teacher, and author of numerous children's books on a wide range of subjects, including The Boys' Book of Adventure, Numberland, and Ivy Kids' Academy series.

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