To Sell Is Human: The Surprising Truth About Perusading, Convincing and Influencing Others

by Daniel H. Pink

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(Paperback / softback)

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.
ISBN:
9781922079794
Category:
Popular psychology
Format:
Paperback / softback
Publication Date:
2013-01-30
Language:
English
Publisher:
Text Publishing Co
Country of origin:
Australia
Pages:
256
Dimensions (mm):
234x156x20mm
Weight:
0.37kg

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