Ward traces the company s turbulent evolution from its roots as an American distributor for Pathe Freres, its French parent studio, through its many subsequent changes in ownership, to its final years under the controversial leadership of Joseph P. Kennedy and the eventual merger of the company s production department with RKO. Included are the stories of the unlikely survival of Pathe s nonproduction assets, such as Pathe Industries, Inc., Pathe-America Distributing Co., Inc., and Pathe Communications Corporation, which continued to operate as part of the industry long after the Exchange had ceased to exist. Ward also provides a fascinating glimpse into the silent movie era and the business and creative decisions that led the Exchange to fail.
Film historians have largely ignored the Pathe Exchange, despite its having produced some of the most famous early serials (including the series that began with The Perils of Pauline) and distributed the first films of comedy legends Harold Lloyd, Harry Langdon, Laurel and Hardy, and Our Gang. When the Cock Crows reveals the promise and peril of early Hollywood and establishes the company s vital place in film history, creating a more vivid picture of this era."
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